We asked Walter Lewis of Octopus SEO ( based in Cebu, Philippines) to what specific questions a potential client should ask when thinking of hiring an Cebu SEO Specialist

Also check out this video – Cebu SEO Specialist

Question: What’s the first thing a local company should look to achieve by employing an Cebu SEO Specialist for there online reputation?

Walter: First thing small businesses looking to improve their search ranking is wild claims, a good SEO professional will be upfront with the results that can be achieved in the short term.If an SEO company claims that you will be top of Google in a matter of weeks, then walk away as they are spinning you a yarn.
In this day and age to see marked results in the improvement of search engine ranking takes on average 3 to 6 months based on keyword and search terms, to get to page one you’re looking a 9 to 12 months.
I’m not saying significant improvements can’t be made, but the client’s expectations and timescale should be managed.
Question: What do you say when a company asks how will you improve my search engine rankings?
Walter: If an SEO consultant who won’t openly discuss the strategies that they will employ in detail, then my advice is to show them the door.They should openly explain the strategies are going to use to improve your website’s search engine ranking, also as I said an estimate of how long it could take to achieve the SEO campaign goals agreed.
Ensure there is a first stage initial technical review of your website to highlight any problems that could be impacting your search engine ranking, including broken links and error pages. Consultants should also give you an “on page” optimization strategy,  which is a process to make your website as search engine friendly.
This entails improving your website’s URL and internal linking structure as well as developing web page titles, headings, and tags. In addition ask if they provide “off page” SEO strategies to raise awareness of your content on other sites,  via blogs, social media platforms, and press releases etc.
Question:  Is improving local search results important?
Walter: Being top of the local search engine results is extremely important to small businesses wanting to attract nearby customers, in this case, it’s essential the consultant has expertise in local SEO techniques.
If your website is well optimized for “local SEO,” it should appear when someone locally is searching for keywords that are specifically relevant to your business. This should be achieved by adding your business’s town, city, and state to the website’s title tags and meta descriptions, and get your site listed on all the major search engines local listings, which are online directories of businesses that offer services in a specific geographical area.
Question: Do you share all the changes you make to a site?
Walter: Search engine optimization will most in most cases require a number of changes to the existing web page coding. It’s important to know exactly what changes are planned and on how many web pages.
For example, in many cases, new title tags need to be added to the existing HTML code or existing HTML modified. More often additional copywriting content will be required highlighting your products or services increase the number of visible, on-page keywords relevant your customer’s search inquiry.
Question: How would a client benchmark the effectiveness of your SEO campaign?
Walter: To see the effectiveness of the SEO campaign one must track precisely how much traffic is being sent to the website and in addition where it is coming from. An SEO Specialist should be well versed in using Google Analytics track improvement in a site’s search engine rankings, the number of links from other websites driving traffic and the particular keywords searchers use to find your site and that just to start.
It’s essential to enquire how often they plan to share these important reports and how they would use the data to constantly enhance your search engine rankings and website traffic.
Question: How do you communicate with your clients and how often?
Walter: We work with the particular clients need if the client prefers to talk in person or via phone, Skype, texting or email. We reach out with status updates as often as required.
Question: What happens when the SEO strategy is complete?
Walter: When a contract expires or terminated early, the client wholly owns of all of the optimized web content you paid for. Our contract states that when a client part ways, we will not change or remove any of the content they added, modified or optimized.